Fine print at the bottom of the ad says: “We keep ‘Little Red Riding Hood’ out of schools because of the bottle of wine in her basket. Why not assault weapons?”
Apparently, putting good books in the hands of children is a bad thing. Assault weapons? Not so much, according to the American government.
But the good folks over at Moms Demand Action For Gun Sense in America, a “non-partisan grassroots movement to mobilize moms and families to advocate for stronger gun laws,” disagree. As well they should.
A few years ago, they launched a campaign featuring three ads, each with an image of two children in a school setting. One is holding a (mostly) harmless item; the other is carrying a big, black, menacing assault weapon. All three are very strong images that communicate an important message, but I’m sure it’s fairly obvious why I was drawn to this particular image. God, I love smart advertisements!
PS: Little Red Riding Hood? What a lush. *shakes head*
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